02 / Prioritize
A blueprint your team can use
Move beyond the headline number with detailed analysis and a 90-day action plan. Focus effort on the donor segments and relationships that need attention.
Retainwell / Nonprofit retention services
Your next donation starts with your last donor.
Before investing in new donors, understand who isn’t coming back. Find your retention opportunity—and turn it into a practical recovery plan.
Built for nonprofits raising $500,000–$10 million annually.
The retention opportunityIllustrative
$10,000 additional annual giving
A 5-point retention improvement × 1,000 prior-year donors × $200 average gift. A scenario, not a guaranteed forecast.
Our starting promise:
Clarity, not inflated projections.
Your numbers, not guessworkTransparent assumptionsActions matched to your capacity
From insight to action
Less donor churn.
More lasting connection.
You don’t need another dashboard to manage. You need to know where to focus your next hour of fundraising work.
01 / Diagnose · Free
The Donor Leak Score
A three-minute assessment using six simple numbers. Understand your retention rate, explore a recovery scenario, and receive three tailored recommendations.
Have these numbers ready
- 01Prior-year donors
- 02Returning donors
- 03Average donation
- 04Newly acquired donors
- 05Current fundraising revenue
- 06Fundraising staff capacity
Start with aggregate figures, not donor identities. Your report can include an anonymized benchmark graphic to share with peers.
Check assessment availability03 / Put it to work
Recovery without another full-time role
Get hands-on support with donor segmentation, messaging, and retention workflows. Continue with monthly monitoring and fundraising guidance when you need a partner.
A clear next step
Start free. Go deeper when you’re ready.
Choose the support your team needs. Recovery estimates are scenarios—not promises of future donations.
Donor Leak Assessment
Your score, a recovery scenario, and three tailored recommendations.
$0
Free assessment
Donor Recovery Blueprint
Detailed analysis and a focused 90-day action plan.
$499
One-time
Done-for-You Recovery System
Hands-on segmentation, messaging, and retention workflows.
$2,500
Implementation project
Ongoing Retention Advisory
Monthly monitoring and fundraising support.
$1,000
Per month
Available services
Select an available service below to view details and book.
Keep the connection going
They already believe in your mission. Give them a reason to return.
Start with a clearer picture of donor retention. Then build a recovery approach that fits your organization and your team.
Explore the free assessment